What is in high demand in one town sits like a stone in the next. Central buying is efficient, but it also makes branches interchangeable. The problem: regional brands, local producers or ranges tied to a regional event rarely make it into central listings, because the volumes or time windows are too specific - even though those are exactly what builds the strongest local loyalty.
With Spreat every location brings its own regional highlights onto the floor:
The choice is made by the team that knows the local market best. Head office keeps full control throughout: access rights can be granted per location and released centrally.
The store ends up with an assortment of its own that is genuinely tied to its region. For head office it means full transparency and control across every location - laid out in one dashboard instead of countless manual arrangements.
How this reads in real stores.
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