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freenet: a new assortment with no integration work

How freenet added an extra assortment to its shops - with no integration work of its own.

Translated from GermanRead the original version

Trend display with Spreat products in a freenet shop

freenet runs shops in town centers and shopping malls - spaces with walk-in traffic whose assortment is set by the core business. Through Spreat, additional brands came onto those floors, sold through the Spreatkasse in the shop.

With Spreat products, a purchase in the freenet shops averaged €55, against a usual receipt of €22 (as of July 2026). The marketplace behind it is run by Spreat GmbH, based in Hamburg.

Foot traffic on the floor, no room in the assortment

A telecommunications shop sells tariffs and accessories. The floor is busy, but the assortment is fixed by the core business. Anything beyond it would mean buying: ordering goods, paying for them, storing them, and carrying the risk if they do not move.

Brands on the floor, without an integration of your own

Through Spreat, trend and local products came into the shops. The goods stay the brand's property, the sale runs through the Spreatkasse, and settlement happens automatically. The Spreatkasse stands next to the freenet till, so there was no integration work: no interface, no changes to freenet's own POS system.

“With Spreat we were able to add an extra assortment of trend and local products to our shops quickly and easily, with no integration work of our own.”
Mirko KottkeHead of Real Estate Management & Expansion, freenet

€55 instead of €22 per receipt

€55
average receipt with Spreat products

the usual freenet receipt is €22

The figures come from the evaluation of the pilot phase at freenet, as of July 2026.

What customers see of it

The trend display between tariffs and accessories.
A staff member explains the tattoos from inkster.
The delivery goes out - and is in the store shortly after.
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