freenet runs shops in town centers and shopping malls - spaces with walk-in traffic whose assortment is set by the core business. Through Spreat, additional brands came onto those floors, sold at the till that is already there.
Foot traffic on the floor, no room in the assortment
A telecommunications shop sells tariffs and accessories. The floor is busy, but the assortment is fixed by the core business. Anything beyond it would mean buying: ordering goods, paying for them, storing them, and carrying the risk if they do not move.
Brands on the floor, without an integration of your own
Through Spreat, trend and local products came into the shops. The goods stay the brand's property, the sale runs through the existing till, and settlement happens automatically. For freenet there was no integration work - no new POS system, no interface of its own.
“With Spreat we were able to add an extra assortment of trend and local products to our shops quickly and easily, with no integration work of our own.”
