Because retail should be a joy again.
Spreat started in Aachen and is based in Hamburg today. We are shaping the retail of tomorrow, because we believe in living city centres as the heart of our society - and in a trade that brings excitement and encounters back into everyday life.
Why Spreat exists.
Anyone who wants to succeed in retail today needs room to move instead of rigid hurdles. We create the freedom to adapt quickly when things change. With Spreat you adjust to new market conditions with ease, meet online competition as an equal and grow flexibly with the opportunities of tomorrow.
− 70,200
That is how many retail shops Germany has lost since 2015 - close to one in five.
HDE Zahlenspiegel 2026
11.5%
That is all owner-run specialist retail still takes of the turnover. In 2007 it was more than twice as much.
HDE Zahlenspiegel 2026
414 m²
That is the average shop today, against 333 in 2015. The floor space stays - it simply spreads across fewer shops.
HDE Zahlenspiegel 2026, own calculation
± 0%
That is how much footfall in German city centres moved in 2025. The customers are there. What they come for is getting harder to find.
hystreet.com, annual review 2025
We believe in stores whose floors are alive instead of empty. Because more hangs on that than revenue alone: whether tomorrow there is still a reason to go into town.
How it came about.
From an online marketplace to spaces that fill themselves.
- 2019
A marketplace on the web
With Norddeutsch Gesund, Paul founds his second online marketplace. The mechanics behind it - many sellers, one operator handling the transaction and the settlement - later become the core of Spreat.
- Spring 2023
The idea of plugging in the space
At the thincubator in Mannheim the thought takes shape: take those mechanics off the screen and hook them up to the till of a real store.
- May 2023
Spreat starts in Aachen
Paul starts building, Mattis joins in August. That same year Spreat is named a digitalPIONEER in Aachen.
- March 2025
An advisory board from retail and research
Five professors of retail and marketing take up their work as an advisory board and have been with Spreat unpaid ever since.
- October 2025
The project becomes Spreat GmbH
Registered on 29 October 2025 at the Hamburg local court. Aachen becomes a second location, the registered office is in HafenCity.
- 2026
On the shop floor, not just in a concept
freenet starts with Spreat in several stores, the brand pool passes 150 brands - from a single product to a wall of their own.
The two founders.
A technical founder and a serial entrepreneur, both managing directors - and both open to any conversation.
Paul KirchbichlerCo-founder and managing directorFirst startup at 16The technological backbone of Spreat. He founded his first startup at 16, which made him one of the youngest founders in Germany, and in 2019 the online marketplace Norddeutsch Gesund followed. Spreat comes out of that experience: the same mechanics, only on a shop floor instead of in a browser. He owns software, finance and design.
Mattis KlöpperCo-founder and managing directorExit with vamos!The entrepreneurial head of Spreat. As a serial founder he built and sold his first startup, vamos!, and brought back from it how a business model is developed and scaled. He has been building Spreat since August 2023 and leads the conversations himself: stores, brands, partnerships - and the team.
And the people building it with them.
Marvin HornigMarketing and customer care
Advised by retail and research.
Five chaired professors have sat on Spreat's advisory board since 2025 - unpaid, with experience, a network and the willingness to tell us we are wrong.
Strong partners at our side.
Two seasoned retail professionals take Spreat into the market and open doors we would never get to knock on.
Ask us whatever is still open.
Write to us about what you have in mind - store or brand. We get back to you.