ECR iN MOTiON is the business convention of GS1 Germany for manufacturers and retailers. It took place on 16 and 17 September 2026 at the World Conference Center Bonn.
On the first day the Hall Stage belonged to the startups. The Founders Pitch was hosted by butterfly&elephant, the accelerator of GS1 Germany. Paul Kirchbichler pitched for Spreat. At the end he was holding the “Top 3 Finalist” certificate.
First the duel, then the final
The startups pitched in pairs. After each duel the audience voted by QR code on who would go through to the final.
Spreat pitched against RevealyIQ and went through. Three startups made the final. CU Mehrweg took first place, Spreat left the stage as a top 3 finalist.
Why Spreat belongs on this stage
ECR stands for Efficient Consumer Response. Manufacturers and retailers work together instead of only negotiating terms.
That is exactly where Spreat comes in. The brand brings its products onto a store's floor. Customers pay at the store's till, but legally they buy directly from the brand. The store buys no stock and earns a commission on every sale.
Both sides were in the room: people from manufacturing and people from retail.
