--- title: "A store for over 30 days where a space stood empty | Spreat" description: "Pop-up store Rhede: seventeen trading days, eight regional brands, 449 products on a space that used to stand empty." url: "https://spreat.com/en/stories/success/popup-rhede" language: "en" --- [Back](https://spreat.com/en/stories?tag=success) - Success Stories - Retail & insights # A store for over 30 days where a space stood empty How the town of Rhede turned an empty space in the town center into Christmas trade - with eight brands from the region and without a single euro spent on stock. 15 January 2026 Translated from German [Read the original version](https://spreat.com/stories/success/popup-rhede) ![The pop-up store in the center of Rhede, decorated for Christmas](https://spreat.com/media/images/stories/popup-rhede/cover-800.webp) ## At a glance Store Pop-up store Rhede Location Rhede town center Run 22 November to 20 December 2025 Involved Town of Rhede, Spreat An empty store in the town center is a problem everyone sees and nobody solves quickly. Letting it takes time. Interim use rarely pays off. And a shop that is only open until Christmas adds up for no retailer who has to buy and pay for the goods first. The town of Rhede wanted to try anyway: an empty space in the town center, brought to life until Christmas. Together with Spreat it became a pop-up store where eight brands from the surrounding area showed their products - without anyone having bought them first. ![Shop window of the pop-up store in Rhede town center](https://spreat.com/media/images/stories/popup-rhede/store-11.jpg) The space in Rhede town center. ![Shelf unit with Christmas decorations in the pop-up store](https://spreat.com/media/images/stories/popup-rhede/store-08.jpg) How it ran ## Ten days from the first crate to the till The first goods went out on the shop floor on 12 November, and the store opened on 22 November. Ten days - for an assortment that would have taken months through a normal listing. That works because nothing is bought. The brands place their goods, the goods stay their property, and the store sells them through its till. No sales meeting, no negotiation round, no incoming invoice. 8 brands from the region crafts, candles, stationery, decorations 449 products on the shop floor 2,322 units, restocked throughout €0 spent on stock the goods stayed the brands' property ## What was on the shop floor 449 items, 2,322 units: candles, woodwork, cards, decorations, small things to give away. The average price was €9, and 420 of the 449 items cost less than €30 - a Christmas assortment, not a furniture store. The commission was 25% throughout. Restocking continued to the very end: 111 deliveries were spread across the whole run, with the last arriving in the final week. ![Cushions with prints, candles and lanterns on a shelf board](https://spreat.com/media/images/stories/popup-rhede/store-04.jpg) ![Table of goods with candles, wooden decorations and gift boxes](https://spreat.com/media/images/stories/popup-rhede/store-09.jpg) €9 on average: an assortment to take home. Results ## Four weeks, seventeen trading days It was open Wednesday to Saturday, from 22 November to 20 December. In those seventeen days, 883 items went through the till across 537 purchases. The strongest days were the first and the last: 120 items sold on the opening Saturday, 98 on the closing Saturday. In between, the store ran steadily - around fifty items on every trading day. 883 items sold across 537 purchases 17 trading days Wednesday to Saturday 111 restocking deliveries assortment topped up until the final day > “With Spreat I can see all my sales in real time, and it almost became addictive to check the system several times a day.” Petra Dings Papier Dings, one of the eight brands ## What that means for a town center Four weeks is too short for a listing. Anyone building an assortment in that time has no room for sales meetings, negotiation rounds and delivery agreements - the goods have to be on the shop floor in days, not months. That is exactly where the marketplace principle helps a town: no buying, no tied-up capital, no risk on leftover stock. What remains is the work you want to do anyway - fitting out the space, opening the doors, running the store. And eight brands from the surrounding area that would otherwise never get a window in the pedestrian zone stood right in the middle of it for four weeks. ![The pop-up store team in front of the store](https://spreat.com/media/images/stories/popup-rhede/store-05.jpg) The store was run locally - the goods came from the brands. ![The word Hereinspaziert in the window of the pop-up store](https://spreat.com/media/images/stories/popup-rhede/store-10.jpg) Do you have a space standing empty right now? Let's look together at what it could become. [Book a call](https://spreat.com/en/contact) Written by [Mattis Klöpperon LinkedIn](https://www.linkedin.com/in/mattis-kloepper/) Co-founder and managing director Share this article ## More stories - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) - [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp) - Retail & insights ## The marketplace in the store: what retailers and brands ask on Reddit and in forums Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them. Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)