--- title: "freenet: new assortment, existing till | Spreat" description: "How freenet added an extra assortment to its shops - with no integration work of its own." url: "https://spreat.com/en/stories/success/freenet" language: "en" --- [Back](https://spreat.com/en/stories?tag=success) - Success Stories - Retail & insights # freenet: new assortment, existing till How freenet added an extra assortment to its shops - with no integration work of its own. 19 August 2026 Translated from German [Read the original version](https://spreat.com/stories/success/freenet) ![Trend display with Spreat products in a freenet shop](https://spreat.com/media/images/stories/freenet/cover-800.webp) ## At a glance Store freenet Industry telecommunications, physical retail Locations shops in town centers and malls Role at Spreat marketplace freenet runs shops in town centers and shopping malls - spaces with walk-in traffic whose assortment is set by the core business. Through Spreat, additional brands came onto those floors, sold at the till that is already there. Starting point ## Foot traffic on the floor, no room in the assortment A telecommunications shop sells tariffs and accessories. The floor is busy, but the assortment is fixed by the core business. Anything beyond it would mean buying: ordering goods, paying for them, storing them, and carrying the risk if they do not move. Solution ## Brands on the floor, without an integration of your own Through Spreat, trend and local products came into the shops. The goods stay the brand's property, the sale runs through the existing till, and settlement happens automatically. For freenet there was no integration work - no new POS system, no interface of its own. > “With Spreat we were able to add an extra assortment of trend and local products to our shops quickly and easily, with no integration work of our own.” Mirko Kottke Head of Real Estate Management & Expansion, freenet On the floor ## What customers see of it The trend display between tariffs and accessories. A staff member explains the tattoos from inkster. The delivery goes out - and is in the store shortly after. Share this article ## More stories - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) - [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp) - Retail & insights ## The marketplace in the store: what retailers and brands ask on Reddit and in forums Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them. Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)