---
title: "From bricks-and-mortar store to marketplace | Spreat"
description: "Mattis Klöpper on the “handelkompetent” podcast by the Mittelstand-Digital Zentrum Handel - on marketplace logic on real retail space."
url: "https://spreat.com/en/stories/press/podcast-handelkompetent"
language: "en"
---

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# From bricks-and-mortar store to marketplace

Mattis Klöpper on the “handelkompetent” podcast by the Mittelstand-Digital Zentrum Handel - on marketplace logic on real retail space.

10 December 2025

Translated from German [Read the original version](https://spreat.com/stories/press/podcast-handel-kompetent)

![A podcast waveform: from the physical shop to the marketplace](https://spreat.com/media/images/stories/podcast-handel-kompetent/cover-en-800.webp)

In the episode “Stationärer Marktplatz neu gedacht” (rethinking the physical marketplace), Frank Rehme talks with Mattis Klöpper about how a store becomes a marketplace: products from several producers sit on the shop floor, customers buy and pay at the till as usual, but the purchase goes directly to the producer.

In conversation

## What the episode covers

-   How the marketplace model works in physical retail
-   What opportunities and risks it creates for retailers
-   How brands and local stores work together

The point where the model breaks down for a store is buying: whoever buys the goods carries the risk. That is exactly the step Spreat leaves out - the store provides the space, the brand provides the goods, and the brand pays the commission.

Published by

Mittelstand-Digital Zentrum Handel10 December 2025

[Read the original](https://digitalzentrumhandel.de/podcast-vom-stationaeren-geschaeft-zum-marktplatz/)

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## More stories

-   [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp)

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    ## The fastest route into physical retail - and what it really costs a brand

    With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it.

    Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail)
-   [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp)

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    ## How much work the brands' goods take in a store

    Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return.

    Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store)
-   [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp)

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    ## The marketplace in the store: what retailers and brands ask on Reddit and in forums

    Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them.

    Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace)

## And how about you?

Store or brand - the way in is a different one. Tell us which side you are coming from.

[I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)