--- title: "What could sit next to your own eggs in the farm shop | Spreat" description: "Farm shops and direct sales: how to expand the assortment with regional producers without buying their goods - and where the model hits its limits." url: "https://spreat.com/en/stories/industry/farm-shop-assortment" language: "en" --- [Back](https://spreat.com/en/stories?tag=industry) - Retail & insights # What could sit next to your own eggs in the farm shop A farm shop has what town centers fight for: people who come because of where things are from. And an assortment that ends where the farm ends. 17 February 2026 Translated from German [Read the original version](https://spreat.com/stories/industry/hofladen-sortiment) ![Two boards above each other: the farm's own goods below, products via Spreat above](https://spreat.com/media/images/stories/hofladen-sortiment/cover-en-800.webp) A farm shop has something town centers run expensive campaigns for: customers who come because of provenance. Anyone taking the detour down the farm track does not just want eggs - they want to know which farm they are from. And it has a problem no marketing can solve: the assortment ends where the farm ends. In summer it piles up, in February the space looks thin. And when someone does make the drive, there is too little to offer them. ## The classic route means buying The standard solution is to bring in goods from others: honey from the beekeeper in the next village, regional pasta, soap, ceramics, jam. Except that means buying - with minimum quantities, tied-up money and the risk of being stuck with twelve jars of quince jelly in March. For a business whose liquidity hangs on the harvest anyway, that is the wrong order. So it often stays at two or three products from people you know - and at a space that does less than it could. The other math ## Other people's goods, without buying them With Spreat the producer puts their goods in your space, and they stay their property until someone takes them to your till. You buy nothing, you pay nothing up front, and you earn a commission - how high depends on the sector and the product, and you agree it between you. Whatever does not sell goes back whenever you want - there is no minimum term. Whatever does sell you see the same day in the system, product by product. That is knowledge a farm shop otherwise only has as a gut feeling at the till. How well this works on a small scale is shown by the pop-up store in Rhede: eight brands from the surrounding area, 449 items on the shop floor, 883 units sold across seventeen trading days. No buying, no capital, and goods still arriving in the final week. Farm shops are not yet among the spaces where Spreat runs. The model is proven in neighborhood stores, in electronics stores and in a pop-up - the math there is the same, but we do not yet know the practice on a farm. Whoever shows it to us will get plenty of attention from us. ## Where it does not fit - Fresh produce with a short best-before date is the hard part - the closer a product sits to the chiller, the less a model in which unsold goods go back to the brand carries it - There has to be a till. A space with an honesty box at the edge of a field does not work: settlement between customer, producer and farm runs through the till - Two or three jars of honey are not worth the effort. It gets interesting with a corner, a table, a winter display - not with a single product ## Where it does fit For anything shelf-stable that fits the story of the farm without coming from it: preserves, pasta, oils, honey, soaps, candles, ceramics, woodwork. For the months when your own assortment is thin. And for the moment when someone is looking for a little something to take along after the shopping. In the Brandpool you can see who might work before you call anyone: over 150 brands with their products. Once your store profile is set up, you see each brand's actual commission. Whoever fits your farm is in the Brandpool. Look around first, and with your store profile you see every commission before you say yes. [View the Brandpool](https://brandpool.spreat.com) Do you run a farm shop? Then tell us what is missing from your space in winter. We will look together at whether there is someone near you for it. [Book a call](https://spreat.com/en/stores/appointment) Written by [Mattis Klöpperon LinkedIn](https://www.linkedin.com/in/mattis-kloepper/) Co-founder and managing director Share this article ## More stories - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) - [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp) - Retail & insights ## The marketplace in the store: what retailers and brands ask on Reddit and in forums Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them. Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)