--- title: "Newcomer Battle at RETAIL NXT 2024 | Spreat" description: "Spreat wins the Newcomer Battle at RETAIL NXT 2024 at the VILCO conference center near Frankfurt - five minutes of pitching, an audience vote, named the most innovative retail startup." url: "https://spreat.com/en/stories/company/retail-nxt-2024" language: "en" --- [Back](https://spreat.com/en/stories?tag=company) - Retail & insights - Company # Newcomer Battle at RETAIL NXT 2024 Five minutes on the main stage, the audience votes by app - and Spreat walks off as the most innovative retail startup. 11 September 2024 Translated from German [Read the original version](https://spreat.com/stories/company/retail-nxt-2024) ![The Newcomer Battle finalists on the main stage at RETAIL NXT 2024](https://spreat.com/media/images/stories/retail-nxt-2024/cover-800.webp) On 11 September 2024, Spreat took to the main stage in the Newcomer Battle at RETAIL NXT - the retail technology conference at the VILCO conference center near Frankfurt. The format is tight: every startup gets five minutes, then the audience votes by app. By the end of the evening, Spreat's name was on the screen. Named the most innovative retail startup - by a room full of people who work in retail themselves. ![The word Spreat on the RETAIL NXT screen as the result is announced](https://spreat.com/media/images/stories/retail-nxt-2024/foto-01.jpg) The announcement on the main stage. ![Mattis Klöpper pitching Spreat on stage at RETAIL NXT 2024](https://spreat.com/media/images/stories/retail-nxt-2024/foto-02.jpg) ## What fits into five minutes The pitch starts with the problem, not the product. For brands, getting their goods into someone else's store takes work: long sales conversations, contracts, and in the end the store has to be willing to take a risk. For the store, that is exactly the flip side - new products tie up capital, and buy the wrong ones and you are stuck with them. Spreat's answer takes one sentence: the customer pays at the store's till but legally buys directly from the brand. The POS system handles payment and invoicing, and the store earns a commission instead of a retail margin. That removes almost the entire buying and selling process on the books. That is the whole pitch. Five minutes is enough for it - and apparently enough to win over a room. ![Spreat on stage at RETAIL NXT in front of the audience](https://spreat.com/media/images/stories/retail-nxt-2024/foto-04.jpg) ![The Spreat team in conversation at the RETAIL NXT 2024 stand](https://spreat.com/media/images/stories/retail-nxt-2024/foto-03.jpg) After the stage: the part you actually come for. An audience award says something different from a jury award: the people voting here run stores themselves. Exactly the people the model has to work for in the end. Written by [Paul Kirchbichleron LinkedIn](https://www.linkedin.com/in/paul-kirchbichler/) Co-founder and managing director Share this article ## More stories - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) - [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp) - Retail & insights ## The marketplace in the store: what retailers and brands ask on Reddit and in forums Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them. Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)