--- title: "Mirakl Summit 2026 | Spreat" description: "Spreat at the 2026 Mirakl Summit in Munich: why the marketplace idea has long been standard online and is only beginning on retail space." url: "https://spreat.com/en/stories/company/mirakl-summit-2026" language: "en" --- [Back](https://spreat.com/en/stories?tag=company) - Retail & insights - Company # Mirakl Summit 2026 On 16 April the marketplace industry met in Munich. A day about assortments the retailer does not own - standard online for twenty years, rare on the shop floor. 16 April 2026 Translated from German [Read the original version](https://spreat.com/stories/company/mirakl-summit-2026) ![Typographic card for the Mirakl Summit on 16 April 2026 in Munich](https://spreat.com/media/images/stories/mirakl-summit-2026/cover-en-800.webp) Mirakl is the software behind the marketplaces of many large retailers. On 16 April 2026 the company invited the industry to the Bergson Kunstkraftwerk in Munich - with Adrien Nussenbaum, co-CEO of Mirakl, on stage and executives from Decathlon, Douglas, Conrad and Autodoc. Spreat sponsored the summit. The big theme of the day was agentic commerce: what happens when it is no longer people who search and compare, but software doing it for them. ## The idea is old, the place is new Online, a marketplace has worked on one simple rule for twenty years: the retailer shows goods it does not own, does not sell them on its own account, and earns a commission. That is why Decathlon has an online assortment no buying budget in the world could finance. In physical retail this is still rare. Yet the shop floor asks the same question: why does a store have to buy everything it shows? That is exactly where Spreat works - same principle, with a till instead of a basket. And as software takes over more of the searching and comparing, the place where you pick something up does not become less important. It becomes more specific. A store that can show more than what it has bought gains the most from that. Hosted by Mirakl16 April 2026 [Read the original](https://info.mirakl.com/de/2026-mirakl-summit-munich) Share this article ## More stories - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) - [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp) - Retail & insights ## The marketplace in the store: what retailers and brands ask on Reddit and in forums Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them. Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)