--- title: "ECR iN MOTiON 2026: top 3 in the Founders Pitch | Spreat" description: "Spreat reaches the top 3 in the Founders Pitch at ECR iN MOTiON 2026, the business convention of GS1 Germany at the World Conference Center Bonn." url: "https://spreat.com/en/stories/company/ecr-in-motion-2026" language: "en" --- [Back](https://spreat.com/en/stories?tag=company) - Retail & insights - Company # ECR iN MOTiON 2026: top 3 in the Founders Pitch Six startups on the Hall Stage in Bonn, the audience votes by QR code. Spreat reaches the final and finishes in the top three. 16 September 2026 Translated from German [Read the original version](https://spreat.com/stories/company/ecr-in-motion-2026) ![Pitch duel on the Hall Stage at ECR iN MOTiON 2026, the screen shows RevealyIQ versus Spreat](https://spreat.com/media/images/stories/ecr-in-motion-2026/cover-800.webp) ECR iN MOTiON is the business convention of GS1 Germany for manufacturers and retailers. It took place on 16 and 17 September 2026 at the World Conference Center Bonn. On the first day the Hall Stage belonged to the startups. The Founders Pitch was hosted by butterfly&elephant, the accelerator of GS1 Germany. Paul Kirchbichler pitched for Spreat. At the end he was holding the “Top 3 Finalist” certificate. ![Programme slide of the Founders Pitch at ECR iN MOTiON 2026 listing six startups](https://spreat.com/media/images/stories/ecr-in-motion-2026/foto-01.webp) Six startups were on the programme on 16 September. ![The Founders Pitch finalists with certificates and the winner's cheque on the Hall Stage](https://spreat.com/media/images/stories/ecr-in-motion-2026/foto-02.webp) The finalists after the award ceremony. Paul Kirchbichler holds the certificate for Spreat. ## First the duel, then the final The startups pitched in pairs. After each duel the audience voted by QR code on who would go through to the final. Spreat pitched against RevealyIQ and went through. Three startups made the final. CU Mehrweg took first place, Spreat left the stage as a top 3 finalist. ## Why Spreat belongs on this stage ECR stands for Efficient Consumer Response. Manufacturers and retailers work together instead of only negotiating terms. That is exactly where Spreat comes in. The brand brings its products onto a store's floor. Customers pay at the store's till, but legally they buy directly from the brand. The store buys no stock and earns a commission on every sale. Both sides were in the room: people from manufacturing and people from retail. ![ECR iN MOTiON flags outside the World Conference Center Bonn](https://spreat.com/media/images/stories/ecr-in-motion-2026/foto-03.webp) ECR iN MOTiON at the World Conference Center Bonn. Photo: Jörn Wolter ![A crowded hall between the stands at ECR iN MOTiON 2026](https://spreat.com/media/images/stories/ecr-in-motion-2026/foto-04.webp) Two days of manufacturers and retailers under one roof. Photo: Jörn Wolter The vote came from a room full of manufacturers and retailers. Spreat brings these two sides together at one till. Written by [Paul Kirchbichleron LinkedIn](https://www.linkedin.com/in/paul-kirchbichler/) Co-founder and managing director Share this article ## More stories - [![Paul Kirchbichler and Mattis Klöpper on the Trendakademie podcast](https://spreat.com/media/images/stories/podcast-trendakademie/cover-en-800.webp) - Press & newsroom - Retail & insights ## The store as a playground Daniel Schnödt of Trendforum Retail has both founders on his podcast: on the marketplace principle in the store, trend products at freenet and why a test must not cost anything. Trendforum Retail, Trendakademie podcast Read the story](https://spreat.com/en/stories/press/podcast-trendakademie) - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)