--- title: "Boost your Business 2026 | Spreat" description: "Spreat at “Boost your Business” at the Hamburg Chamber of Commerce on 17 March 2026: why small shops have two numbers pulling against each other - space and liquidity - and what can change that." url: "https://spreat.com/en/stories/company/boost-your-business-2026" language: "en" --- [Back](https://spreat.com/en/stories?tag=company) - Retail & insights - Company # Boost your Business 2026 Five stages, more than fifty talks, a building full of small businesses. Exactly the room our model was built for. 17 March 2026 Translated from German [Read the original version](https://spreat.com/stories/company/boost-your-business-2026) ![A talk on the Growth stage at the Hamburg Chamber of Commerce, the audience listening through headsets](https://spreat.com/media/images/stories/boost-your-business-2026/cover-800.webp) On 17 March 2026 the Hamburg Chamber of Commerce opened its building for “Boost your Business - small businesses, big opportunities”. Five stages, each named after what was discussed on it: founding, growing, securing, digitalising, communicating. More than fifty talks, plus consultation hours and meet-ups. Paul Kirchbichler was there as a speaker. Most events about the future of retail talk to chains. Here sat the part of retail that usually gets talked about: shops run by a handful of people, where a bad buying decision is not a line in a report but a month. ![The Hamburg Chamber of Commerce on Adolphsplatz on the morning of the event](https://spreat.com/media/images/stories/boost-your-business-2026/foto-01.jpg) Hamburg Chamber of Commerce, 17 March 2026. Photos: Kati Jurischka ![One of the five stages in the hall, with a seated audience](https://spreat.com/media/images/stories/boost-your-business-2026/foto-02.jpg) ## The two numbers of a small shop A small store has two numbers pulling against each other. One is space: with little of it, every metre has to earn money, so you need choice. The other is liquidity: every euro tied up in goods is not in the bank. Traditionally you do not solve that, you pick a side. More choice means more capital tied up; less capital means less choice. The way out is not buying better but not buying at all: if the goods stay the brand's until they sell, an extra product in the assortment costs nothing up front. 1 week until new goods are on the floor instead of months through a classic listing 10 → 33 producers in the same space Viertelladen in Düsseldorf, with no buying budget 1.5 months until the setup has paid for itself on average None of this is theory for large operations. The Viertelladen in Düsseldorf-Unterbilk is a neighbourhood store, and the pop-up in Rhede ran for four weeks. Both are sizes that somebody in that room owns. If your shop is smaller than a chain branch and bigger than a market stall, that is exactly the size we learned this on first. [Book a call](https://spreat.com/en/contact) Hosted by Hamburg Chamber of Commerce17 March 2026 [Read the original](https://startupcity.hamburg/de/news-events/events/boost-your-business-kleine-unternehmen-grosse-moglichkeiten) Written by [Paul Kirchbichleron LinkedIn](https://www.linkedin.com/in/paul-kirchbichler/) Co-founder and managing director Share this article ## More stories - [![Weeks instead of months into physical retail, and what a brand's risk really costs](https://spreat.com/media/images/stories/schnellster-weg-in-den-einzelhandel/cover-en-800.webp) - Retail & insights - Product ## The fastest route into physical retail - and what it really costs a brand With Spreat, the brand carries the stock risk. That is true. But how big it is can be put in euros - and set against the routes where the retailer takes on the risk and gets paid for it. Read the story](https://spreat.com/en/stories/industry/fastest-route-into-retail) - [![Four steps instead of buying stock: how much work the brands' goods take in a store](https://spreat.com/media/images/stories/aufwand-fremde-ware-im-store/cover-en-800.webp) - Retail & insights - Product ## How much work the brands' goods take in a store Space, staff time, return shipping: the brands' goods do not come for free. Here is what a store really does for them - and which work falls away in return. Read the story](https://spreat.com/en/stories/industry/work-brand-goods-in-store) - [![Eight questions from Reddit and forums on consignment, commission and stock without buying it](https://spreat.com/media/images/stories/reddit-fragen-kommission-marktplatz-store/cover-en-800.webp) - Retail & insights ## The marketplace in the store: what retailers and brands ask on Reddit and in forums Eight questions about consignment, commission and stock without buying it, as they appear on Reddit, in German seller forums and on gutefrage - with the community's answers and what Spreat made of them. Read the story](https://spreat.com/en/stories/industry/reddit-questions-consignment-in-store-marketplace) ## And how about you? Store or brand - the way in is a different one. Tell us which side you are coming from. [I have a store](https://spreat.com/en/stores) [I have a brand](https://spreat.com/en/brands)