--- title: "How it works, step by step | Spreat" description: "The Spreat principle explained in full: selling on commission, taken further into a marketplace model - brands on other people's shop floors, settled automatically." url: "https://spreat.com/en/how-it-works" language: "en" --- # How Spreat works. Store ### Discover & choose Set up your store profile and pick brands in the Brandpool that perfectly suit your customers - data-based recommendations included. You want one specific brand that is not in the pool yet? No problem: through Spreat you bring any brand you like onto your floor. [Try the brand match](https://brand-matching.spreat.com/en/?utm_source=spreat.com&utm_medium=website&utm_content=how-it-works) **Brandpool** Discover brands Request · 3 Find brands and products … All brands Food & delicatessen Cosmetics & body care Health & wellness Home & decor I **Inkster** Temporary tattoos in a lot of designs 22% commission for you 1242+ M **Miralina's** Halal sweets & nibbles 24% commission for you 76+ 3 products in the basket **+€186/month avg. margin** 150+ brands · 15,000+ products · every condition visible Brand ### Register & create your offer Thanks to AI-based onboarding you create your brand profile including conditions in just a few minutes. You become instantly visible to matching retailers - and can discover relevant stores yourself and offer them your products directly for their floor. **Brandpool** Find stores Within 50 km DM Your brand profile Products **18** Commission you offer **25%** Status **Visible** **Stores near you** 42 results **Nordstadt Concept Store** Concept store · Cologne-Ehrenfeld · 50-150 m² Active deal · 62 sales **Papeterie am Markt** Specialist retail · Münster · up to 50 m² Offer sent **Hofladen Bergisch** Specialist retail · Bergisch Gladbach · 50-150 m² is asking you **Regal & Rad** Pop-up · Düsseldorf · up to 50 m² Ask Location, type and floor space are right there - you see where your product lands The meeting point ## This is how your match comes about. Whether a quick product pick with one click or an individual line-up on request: a deal always comes about at eye level. You align products, commission and delivery quantities flexibly - only when both sides deliberately say yes is the deal sealed and the goods delivered. **Spreat** Requests One request · two views Store view · your request To **Männersache** Items **6** Your commission **25 %** You confirm **Yes** **Both say yes** Only then do goods move Brand view · the same request From **Nordstadt Concept Store** Items **6** Commission to the store **25 %** Brand confirms **Yes** Store commission **25%** First delivery **120 units** Start **12 Sep 2026** Due up front **€0** Every store request is checked before it reaches the brand 1. ### Accept the product selection directly Stores pick their favourite products in the Brandpool and confirm the brand's stored conditions directly. One click, deal done. [Try the product match](https://product-matching.spreat.com/en/?utm_source=spreat.com&utm_medium=website&utm_content=how-it-works) 2. ### Request an individual bundle Stores ask the brand to put together a tailored assortment including conditions. If everything fits, or is re-curated, both sides say yes. 3. ### Use the brand's offers Brands propose a coordinated product assortment to matching stores. The stores accept the offer right away or fine-tune it - until it fits both sides perfectly. [Show us your store](https://spreat.com/en/stores/appointment) 45 minutes, no strings [List your brand](https://brandpool.spreat.com/#registrieren=marke) Free, no listing fee Store ### Present The brand delivers the goods straight to your store. Thanks to the information provided upfront you know exactly how the products are meant to be presented - hung up, stood up or with the display that ships along. Brand ### Deliver You ship the agreed quantity straight to the store and record the delivery once in your Spreat system. There you also see at a glance when your goods have arrived at the retailer. **Delivery** LF-1042 In transit Arrived What the brand sends Destination **Nordstadt Concept Store** Items **6** Units **120** Shipped **12 Sep 2026** The brand's property until it is sold What stands in the store Face cleansing foam **24** Moisturiser **24** Eye cream 30 ml **18** Anti-ageing cream **18** Care set / gift box **36** €0 stock outlay for the store Both sides see the same delivery - same figures, same second Store ### Sell You simply sell the products to your customers through the Spreatkasse. Receipts are created automatically and the sales process runs smoothly. Brand ### Live data instead of a retail black box You see in real time when your products sell in the store. Keep the current stock level in view and spot immediately which of your items land in the same basket - for retail transparency, at last. **Sales** Today All stores Revenue today 486.20 € 23 sales · 4 stores Live In the brand's overview 14:07 **Eye cream 30 ml** Nordstadt Concept Store €24.90 13:41 **Care set / gift box** Papeterie am Markt €49.00 12:58 **Face cleansing foam** Hofladen Bergisch €19.90 11:22 **Moisturiser** Nordstadt Concept Store €22.50 10:05 **Anti-ageing cream** Regal & Rad €29.90 Every sale appears the second it happens - no report, no asking Store ### Settle & get paid Spreat creates every commission invoice and receipt fully automatically and puts them straight into your system. Your commission is calculated and paid out without any manual work. Brand ### Payouts without effort No invoice questions, no dunning: Spreat generates every necessary document automatically and pays out your share of the revenue directly. All records are available to you in the system at any time. **Settlement** August 2026 Automatic As a store · your commission 1,284.60 € From 184 sales across 4 brands As a brand · your share 3,926.40 € From 194 sales across 4 stores Brand Sales Payout Inkster 62 €486.20 Paid out Miralina's 48 €331.40 Paid out Männersache 41 €268.90 Paid out Flave-Air 33 €198.10 In preparation Store Sales Payout Nordstadt Concept Store 68 €1,402.80 Paid out Papeterie am Markt 51 €1,088.00 Paid out Hofladen Bergisch 44 €802.50 Paid out Regal & Rad 31 €633.10 In preparation Documents, payment and allocation run along with it - no supplier invoice, no chasing What stores do with their floor is a story of its own. [All twelve use cases](https://spreat.com/en/use-cases) ## Why not simply the classic route? Uncertain economic times force retailers into cautious, defensive buying - even though the pressure to keep evolving is high. For brands that means the way into the shops keeps getting slower and harder. The marketplace model resolves this dilemma, so both sides pull in the same direction again. The classic route The marketplace route **Full capital risk for the store:** Despite falling footfall, stores have to buy in dearly and carry the full stock risk. **No capital risk for the store:** No prepayment, no capital tied up. The store tests trends and novelties completely freely. **Sluggish sales for brands:** Defensive retailers and long negotiations make the way onto the floor extremely laborious. **Direct access for brands:** Simple matching and uncomplicated placement without hurdles. **Opposing interests:** The retailer fears the risk, the brand needs sales - buying grinds to a halt. **A shared goal:** Both sides pull in the same direction - nobody earns until the goods cross the till. **Black box & overhead:** Manual supplier invoices, unclear sell-through and plenty of bureaucracy on both sides. **Fully automatic & transparent:** Live data for the brand, automatic settlement and receipts for the store. Nobody earns until something is sold - on any side. The marketplace model brings both sides' interests together. ## How can I use Spreat as a store? Spreat adapts flexibly to your store - from an out-of-the-box start to seamless system integration. ### The Spreatkasse Usable out of the box: you receive a ready-to-run terminal and sell exciting products on your floor within days. Perfect for gathering first experience with the marketplace model without effort or an IT project. ### The till integration Through our open interface we connect Spreat directly to till systems and their features. After a successful test phase, or for existing partner systems, the sales process moves straight into your own till. [For partners](https://spreat.com/en/partners) ### The API For large retail groups and multi-branch retailers with complex IT landscapes: through our API we connect Spreat directly to your central ERP and till systems. [For retail chains](https://spreat.com/en/stores/chains) ## What the people already on board say. Stores, brands and retail chains on working with Spreat. [**Mirko Kottke**](https://www.linkedin.com/in/mirko-kottke-779012359/) Head of Real Estate Management & Expansion, freenet > “With Spreat we were able to extend our shops quickly and easily with an additional assortment of trend and local products, with no integration effort of our own. Setting up the locations ran smoothly, and in the first weeks our shops were already very successful with these new possibilities. We see great potential and look forward to working together further.” Translated from German [**Maxim Giacomo**](https://www.instagram.com/maximgiacomo/) Founder & Beauty Influencer, VIA MAGIAMO > “Through Spreat we launched our completely new make-up sponges alongside our make-up brushes. Within a few days they were in physical retail. The first real sales figures came straight from the stores. With those figures we went into further production immediately and connected new stores. That is how we turned a brand-new product into a proven revenue driver within days.” Translated from German [**Philipp Perlbach**](https://www.linkedin.com/in/philipp-perlbach-08aa61230/) Senior Sales & Business Development Manager, Inkster > “With Spreat we find new sales potential and put it to work straight away, without tying ourselves down long term. One of the very first channels, at a franchise retailer, quickly proved to be an interesting revenue channel. And the collaboration runs absolutely smoothly and personally.” Translated from German Translated from German Translated from German 1 / 3 [All voices](https://spreat.com/en/testimonials) ## The shortest route is a conversation. 45 minutes in which we look at your store and show you which brands suit your customers. [Book a call](https://spreat.com/en/stores/appointment) Non-binding and free ## List your brand and see who is looking for you. Profile and products into the Brandpool - after that you see the stores, and the stores see you. €0 up front. [Join the Brandpool](https://brandpool.spreat.com/#registrieren=marke) No listing fee, no minimum order